Marketing software prices frequently scale with contacts, sends, channels, profiles, or seats. Category benchmarks help expose how often free entry plans coexist with usage or audience-based expansion costs. Data last verified July 16, 2026.
496 tools (63.3%) expose at least one plan classified as free. 0 (0%) include a usage-based plan, and 1 (0.1%) include at least one public “contact sales” label.
Groups overlap: one product can expose free, monthly, usage-based, and quote-based options. Counts describe active public labels, not negotiated prices or a complete total-cost estimate.
Audience size, sends, channels, and annual commitments often matter more than the advertised entry price.
Every underlying listing retains its official pricing URL and verification time. Regional taxes, promotions, negotiated contracts, and unpublished limits are outside this aggregate.
| Billing type | Plan labels | Share |
|---|---|---|
| Monthly | 1,609 | 75.2% |
| Free | 498 | 23.3% |
| Annual | 18 | 0.8% |
| Custom / variable | 15 | 0.7% |
Open the category catalog to inspect individual public plan labels, subscription terms, source links, and verification dates.
Compare the same measurements across the six PricingTrace categories.